An online survey of 1,506 Canadians was completed between November 9 and 14, 2017 to explore the public’s awareness of and attitudes toward people living with dementia. In order to qualify, respondents needed to indicate that they’ve never been diagnosed with dementia or Alzheimer’s disease. Findings show that Canadians acknowledge that people living with dementia regularly experience many forms of stigma. Despite this understanding, stigmatizing language surrounding Alzheimer’s disease and dementia persists. In order to achieve a dementia-friendly Canada, it is essential that Canadians work to improve their awareness of the lives and experiences of people living with dementia.